Why not just translate our existing PDP?

Because Japanese search vocabulary diverges from English at the keyword level — a translation loses 60–80% of demand.

Do you produce images?

We brief and direct; production is partner-network.

Can localization be standalone?

Yes — one-off PDP retains and ongoing localization retainers both work.

Typical SKU: 1 week including image briefs. Hero SKUs: 2 weeks.

Per-SKU floor pricing; volume discounts above 50 SKUs.

SERVICES

サービス

PDP & Brand Localization for the Japanese Marketplace Reader.

Continue to Increase Value

Not translation. Research-led re-authoring of product detail pages, brand stories and creative for Rakuten / Yahoo / Amazon JP buyers.

Book a Japan Growth Audit →See client results

The reality of this channel

Long-form (~600 words) educational content for this service will be added by the content team.

Scope of work

Scope of work
Area	What we do
Keyword research	JP-side query intent before any copy
PDP authoring	Mobile-first layouts, scannable section structure
Brand storytelling	Rewrites for JP demographics, not direct translation
Creative briefs	Static + video briefs for partner production
A/B testing	PDP element A/B via marketplace traffic

Related case study

Automotive AftermarketRakuten Ichiba

12×

monthly revenue

Jan–Feb 2025 (pre-engagement avg)¥5,749,183

Mar–Apr 2026 (latest 2-month avg)¥69,020,771

From ¥5.7M to ¥69M monthly revenue in 12 months on Rakuten Ichiba — a 12× lift driven by ad-ops restructuring, search-keyword expansion, and weekly conversion-rate optimization.

Read the full story →

Frequently asked

Because Japanese search vocabulary diverges from English at the keyword level — a translation loses 60–80% of demand.

Related services

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