Why route ads to a marketplace instead of DTC?

Because that is where Japanese buyers convert. Rakuten and Yahoo trust scores are why most cross-border DTC stalls.

Can you run brand campaigns separately from acquisition?

Yes — different mandates, different reporting.

Do you produce creative in-house?

We brief and direct; production is partner-network.

How quickly can ads launch?

2 weeks from kickoff if creative is provided; 4 weeks if we localize from scratch.

Minimum monthly ad spend?

¥3M / month is the practical floor for meaningful learning.

SERVICES

サービス

Paid Media for Japanese Marketplace Acquisition.

Continue to Increase Value

Meta and Google paid media built specifically to send qualified Japanese buyers to your Rakuten, Yahoo! and Amazon storefronts — not your DTC site.

Book a Japan Growth Audit →See client results

The reality of this channel

Long-form (~600 words) educational content for this service will be added by the content team.

Scope of work

Scope of work
Area	What we do
Meta (Facebook / Instagram)	Acquisition + retargeting, JP-localized creative
Google Ads	Search, Performance Max, brand-defense
Routing	Deep-links to Rakuten / Yahoo / Amazon JP listings; UTMs aligned to dashboards
Creative production	JP-localized static + video briefs
Reporting	Weekly cohort & blended-CPA reporting

Related case study

Automotive AftermarketRakuten Ichiba

12×

monthly revenue

Jan–Feb 2025 (pre-engagement avg)¥5,749,183

Mar–Apr 2026 (latest 2-month avg)¥69,020,771

From ¥5.7M to ¥69M monthly revenue in 12 months on Rakuten Ichiba — a 12× lift driven by ad-ops restructuring, search-keyword expansion, and weekly conversion-rate optimization.

Read the full story →

Frequently asked

Because that is where Japanese buyers convert. Rakuten and Yahoo trust scores are why most cross-border DTC stalls.

Related services

Get a free 45-minute audit of your Japan storefronts.

We'll walk through your current Rakuten/Yahoo/Amazon presence, identify the top three revenue blockers, and tell you whether we're the right partner. No deck. No follow-up nurture sequence.

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